Showing posts with label Futerra. Show all posts
Showing posts with label Futerra. Show all posts

Monday, 14 December 2015

ethical fashion forum: why dig? what dirt?

Why dig into Ethical Fashion Forum?

This set of posts looks nasty to some people; if you don't want to know the score, look away now. All it is is a bit of background nose-poking to find out what sort of people are drawn into Ethical Fashion Forum, Ethical Fashion Consultancy, Anti Apathy (company and charity) and Re-Fashion. There's no single piece of illegal dirt to find unfortunately - just a lot to distroy UK jobs and good things worldwide at UK taxpayers' expense in a mundane legal way. For example each of this cluster of companies had a postal address at Rich Mix, a multi-million pound removal of taxpayers' money from benefits and social services into a grant design in Shoreditch. Millions were spent converting a white-painted commercial building into a white-painted commercial building that had less commercial space.

Business support, like arts, is a low priority compared to health benefits and social care, but these little budgets were neither abolished nor spent wisely; they were raided too. Rich Mix is a monument to evil. One of the first controversies was to commission a mural on the walls of a white woman being raped by black people. Each of these companies is un-embarassed to have Rich Mix as a landlord, and the first used the postal address even before this scam was built.

Unfortunately nothing illegal happened. The government ministers who approved related schemes like Creative Connexions and London Fashion Week in the 2000s are now directing the BBC or seeking a new life in Australia. It is legal to believe in globalisation at all costs and spend taxpayers' money to promote it, even if this money is meant for the opposite purpose of promoting UK employment including manufacturing. It is legal to believe that there is some historical reason why people in the UK should encourage enterprise in Bangladesh, and it is legal to use public money meant for arts of business support to commission a mural of black people raping a white woman, but there are counter arguments in each case.

The regional government people who approved funding for the rape mural and Ethical Fashion Forum live in obscurity, and the generations who lost job prospects, human rights and dignity because of bad government get the blame as always.

What dirt has Ethical Fashion Forum got?

If you had tried to find-out what help was available from your nearest development agency during a recession, and found that the money went to a PR outfit trying to put your firm out of business, you'd be nosey too. For example if you hoped to retail shoes made by Equity Shoes, a hundred year-old worker co-op in Leicester making shoes, you went to a public-funded lecture on buying from co-operatives, and you found that the speakers all spoke about buying from the third world and knew nothing about Leicester.  Equity shoes went bust that year. Or if you had found one of the last cheap wallet manufacturers in Manchester, JJ Blackledge, and found that the very weekend that they went bust, Ethical Fashion Forum were speaking at taxpayer-funded event called "making it ethically in China", hosted by Creative Connexions on another public grant, you'd be cross wouldn't you? If there were no adult education classes in using better e-commerce software for people who weren't concentrating too well, but you found that business advice grants had been diverted to a pro-globalisation lobby instead of training, wouldn't you be cross? Or if, all your life, you had coped with the effects of the 80s manufacturing recession on yourself and others, tried to promote the ethical advantages of UK products, and saw them actively discouraged as an ethical choice on the Ethical Fashion Forum web site? The quote is on a page called "The Issues" date, and has been on their site since 2009. The gang also includes a firm called Terra Plana, exhibited at London Fashion Week's Esthetica event under Ethical Fashion Forum's influence, which sold Chinese leather shoes. Why "China is arguably more democratic than the UK", they quote an employee as saying on their 2008 web site. In 2010 they published another "Issues" page, rejecting any kind of tariff barrier to protect a welfare state, and quoting an american pressure group in support of their case. As late as January 2011 the group still had a charmed existence borne I suppose of ministerial decisions. In January 2011, The Victoria and Albert Museum published a long uncritical interview with an Ethical Fashion Forum pundit after publicising the group with an exhibition. There's also a relationship with members to publicise un-critical training notes in the style of Centre for Sustainability in Fashion like the the ones at the bottom of this page headed "case study: Monsoon"

Personally, I would be happy to see the ring leaders in prison but doubt they have broken any law so I can't wish it. An explanation and apology would be nice. This bit of detective work is a kind of mundain account and no explanation of motive. It lists the people involved as directors at the cluster of organisations that share an address at Rich Mix Foundation in London, itself a near-criminal waste of public money by people who cannot be prosecuted for the harm their waste did to council social services and allied charities by taking so much cash. There is more than a landlord-tenant relationship between Rich Mix and Ethical Fashion Forum. Ethical Fashion Forum had a postal address at Rich Mix while it was still a building site, even as it first registered as a limited company. There was also a connection with cross-ministry funding.  The Hospital Club, a hangout for ministerial advisers, hosted an ethical fashion show. The London College of Fashion published a subsidised "book" published online, quoting Ethical Fashion Forum founders' antics before they had founded Ethical Fashion Forum, to use as examples for a new course to be promoted at the UK's fashion colleges

Any nosey person would check the directors of a company, just digging. The mundane thing I discover in public records is that Ethical Fashion Forum are not "the industry body for ethical fashion"; next to none are in the rag trade; most are consultants in how to look ethical. An exception I found was someone who has a shop and teaches at St Martin's college. Another - Cyndi Rhodes - recycles. A third has opened a shirt shop alongside her consultancy work, selling £80 shirts made in the far east. I wish I could dig more dirt but public records are mundain.

Other people have been nosey too. Assembly members at the Greater London Authority managed to get a forensic accountants' report done into how the then London Development Agency spent billions of pounds, and the next mayoral regime commissioned another one. Both found few examples of corruption but lots of examples of stuff that's just puzzling wierd and naff: - temporary staff at the London Development Agency trying to hold meetings with ministerial advisors sitting-in; projects and agencies to deliver these projects chosen on political whim with outcomes measured as a box-ticking excercise. The second report quoted Westfield Shopping Centre being subsidised by taxpayers, without comment. I think that's so obviously opposite to the purpose of the agency that it's probably a sign of corruption, but the accountants said nothing. Nearby, unemployed youth were kept busy with a scheme that signed a receipt for "youth related activities" in order to spend the full budget up to the end of the year. The accountants noticed that in a wry way. I have not seen an exposure central government at the time, which was used to interfering in regional London government after running the London Residuary Body before the Greater London Authority was invented, as well as running budgets like the Higher Education Funding Council grant for Creative Connexions, set-up to promote globalisation at the expense of UK tax payers and I guess signed by a current BBC director who was then a minister called Charles Parnell.

I expect directors were unpaid and drawn-in, as I was, in hope that a vague forum would include something to like. There was a call for members on the Anti Apathy mailing list in about 2005. I replied saying I was keen on things like the Maker Spaces that have appeared anyway. I discovered from a successful applicant, minding a stall at London Fashion Week, that my application had been rejected. Oddly enough this person wasn't in the rag trade except to promote saris from a war zone at a few competitions. Later, the job was advertised again with a specification: applicants needed to bring consultancy work to the organisation.

Not The Industry Body for Ethical Fashion


You can check this yourself by getting director names and looking online for their CVs if you can find them, and going-on as long as you want until you form an impression. If the issue effects your business and the bunch seem to be on a public grant, then you dig further as I did in the mid 2000s. The trend in the past few years is away from public funding and towards people with fewer directorships. Either way, people who were the "Industry Body for Ethical Fashion" would show plenty of cobblers stitchers and rag traders; these lists do not.

https://companycheck.co.uk/company/05906505/ETHICAL-FASHION-CONSULTANCY-LIMITED/directors-secretaries

https://companycheck.co.uk/company/05916585/THE-ETHICAL-FASHION-FORUM-LIMITED/directors-secretaries

https://companycheck.co.uk/company/05352621/ANTI-APATHY/directors-secretaries

https://companycheck.co.uk/company/06653480/REFASHION-GROUP-LIMITED/directors-secretaries


Lucy Shea on Linkedin

https://companycheck.co.uk/director/912140894/MS-LUCY-CATHERINE-SHEA/companies

Overlapping directorships with an add agency - Futerra Sustainability Communications - that was a big government contractor to DEFRA at one time. A freedom of information request to Defra asked whether any government advertising could have leaked into overlapping projects by Futerra, and the answer was that surviving documents don't say.

Tamsin Lejeune

https://companycheck.co.uk/director/911483914/MS-TAMSIN-DZUWE-LEJEUNE/companies

This one is best in summery because I have dug a lot. The evidence belongs in an archive somewhere.

There is an operatic sense of truth about her history, landing in grand newspaper PR in 2005 as a former "award winning architect" or even a qualified one, and as having traded as an ethical fashion business called "Juste". Have you heard of it? Me neither, nor can consumers confirm her architecture qualification to practice, but the PR was on a grand scale including public exhibitions at The Crafts Council and the V&A of products seldom if ever produced. There are multiple joint appearances with Junky Styling, Terra Plana, Sari Dress Project and other clients - I guess without evidence - of Futerra Communications the PR agency.

A domain name for Juste, samples produced by volunteers out of muslin made by a firm like Remploy in Bangladesh, and some photos do exist and quotes given in support of a degree state that she hopes to sell via a Greater London Enterprise Agency shop that briefly existed for new designers in Covent Garden. There is also a long account of a trip to Bangladesh at Dfid expense to obtain these fabric samples, appearing in the same subsidised textbook at Elizabeth Laskar's Sari Dress project, which was a temporary project selling Saris out of a war zone (if Sri Lank ever gets a freedom of information act I'll try to find out whether their government funded this). There is no evidence of Ethical Fashion Forum ever promoting Remploy before it went bust. Obviously, I think that Bangladeshi taxpayers should help set-up a welfare state in Bangladesh and promote a firm like Remploy; I think that UK taxpayers should help set-up a welfare state in the UK and should have helped promote a firm like Remploy or any successors.

There is a Lejeune degree in international development from Brookes Uni, based in large part on a long project describing the work done running Juste, which didn't run, and Ethical Fashion Forum, which did. There are convincing accounts is an interest in architecture and doing some live-in volunteer jobs around the world for development agencies. There is a long association with the Rich Mix address in Shoreditch, started even before the current building was built on Greater London Authority subsidy which was much reported as being mad. There is some loose association with the Estethica room at London Fashion Week. There is, I'm assured by Tamsin Lejeune, no public subsidy of Ethical Fashion Forum at the time of my phone call which was mid 2014; she has also been absolutely open in showing scans of grant proposals for at least one small grant obtained when the agency was in fashion at the Greater London Authority and Defra around 2005. It is a Development Awareness Grant. Another grant is given under the heading of training for small businesses and delivered in some form for a single year at Newham College in East London. There is evidence of Tamsin Lejeune doing a job for Labour Behind the Label, and then doing something I admire as an ex voluntary-sector worker: she got some small grants for her own project. We also have name changes in common; I used to be called David Robertson. If I could have used that to pretend a degree in one subject in order to qualify for a funded second degree in another subject, I might have done so but I can say that I have no architecture qualification and am not an award-winning architect.

I have had about a couple of phone conversations or email exchanges with Tamsin Lejeune and get an impression that impression and people are what she is good at, rather than whether what she says is contradicted by words on her web site. She suggested I be unpaid "ambassador" for UK manufacturing at Ethical Fashion Forum while retaining her warnings against buying UK products on her website. That's thinking of the "Issues" page in which she urges people not to buy British goods on ethical grounds. Someone introduces her in a video trade show and seminar as "Tamsin - good at getting people together".

https://companycheck.co.uk/director/911483913/MS-ELIZABETH-ALVINA-AUTUMN-LASKAR/companies

Elizabeth Laskar on linkedin




https://companycheck.co.uk/director/914769840/MS-ALICE-GARTLAND/companies - one directorship at Ethical Fashion Forum where she was also company secretary

Alice Gartland on linkedin


Consultant

Alice Gartland Research and Consulting
– Present (5 years 6 months) UK, China, India
Projects include:

Open Contracting Partnership, Consultant: Providing focused advocacy support to secure a robust commitment to open contracting in the UK's open government plan and anti corruption strategy.

Founder, A Lotus Rises. A Community of Women who inspire, and are inspired by, a love of open water.

Global eHealth Foundation, Chaired by Archbishop Desmond Tutu, Partnerships and Communications Consultant.

Institute for Strategic Dialogue, Senior Fellow: Leading ISD's research on digital technology on the future of economic and social development in Europe. Author of 'Europe's Got Talent: Learning, Creating and Growing in our Digital World'-Commissioned by the Vodafone Institute for Society and Communications as part of the Vodafone Digitising Europe Summit, opened by German Federal Chancellor Angela Merkel.

Thomson Reuters Practical Law China, Consultant: Developed a legal news column for General Counsel working on China-related matters, and their advisers. Topics include IPRs, labour unrest, and environmental regulation; Feature articles re: due diligence; impact of anti corruption legislation on business operations; and working with SOEs.

The Economist Intelligence Unit: Research for the Access China Service

Upmysport: Community Engagement

China Business Law Journal. Feature articles re:Chinese investment in CEE; role of women in the Chinese legal system;national security review, anti-monopoly law;VIEs.

CottonConnect: scoping study on China re the cotton and textiles industry and wider macro environment. The basis of CottonConnect's decision to enter China in 2011.

Civil Initiatives for Development and Peace, CIVIDEP, (NGO Bangalore, part of OECD Watch): Author 'Business Law and Human Rights in India' cited in the CIVIDEP manual 'Workers’ Rights and Corporate Accountability’, published in July 2011.

Publicly listed mobile telecommunications manufacturer (UK and China) - Conducted an evaluation of the Company's product transfer from the UK to China.


https://companycheck.co.uk/director/914084144/MS-ABILENE-RACHEL-RUSHTON/companies
Abi Rushton was also on a committee for the

Department for Environment Food and Rural Affairs

Abi Rushten on linkedin



https://companycheck.co.uk/director/913009985/MS-COURTNEY-LEIGH-BLACKMAN/companies

Courtney Blackman on linkedin

Courtney Blackman's Overview Current
Managing Director at The Industry
Founder & Managing Director at Forward PR

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Co-Chairman & Co-Founder at Fashion Business Club
Director of Sales & Marketing at World Trade Office, Vermont
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Managing Director
The Industry
2011 – Present (2 years) London, United Kingdom
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Forward PR
October 2005 – Present (7 years 11 months)
London-based fashion PR agency.
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Nonprofit; 1-10 employees; Apparel & Fashion industry
September 2009 – February 2012 (2 years 6 months)
Co-Chairman & Co-Founder
Fashion Business Club
2006 – 2011 (5 years)
Director of Sales & Marketing
World Trade Office, Vermont
November 2001 – August 2002 (10 months)
Director of International Projects
VisionTrust International, Dominican Republic
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1998 – 1999 (1 year)

https://companycheck.co.uk/director/909178303/MR-ERIC-JOHN-URBANI/companies
7 UK directorships

Eric Urbani on linkedin

Founder & Managing Partner at The Black Emerald Group
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Founded in 1994 as one of the first merchant banking firms exclusively focused on the green investment space, Black Emerald has evolved into a leading ‘fundless sponsor’ of and partner to seasoned management teams in the renewable energy, sustainable agriculture and waste management sectors.
Black Emerald Capital Limited is authorized and regulated by the Financial Services Authority of the United Kingdom and throughout the European Union pursuant to Article 31 of the Markets in Financial Instruments Directive 2004/39/EC.
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The Black Emerald Group
March 1994 – Present (19 years 6 months)
Founded in 1994, The Black Emerald Group invests in new energy and environmental technology companies and projects.
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Eric is an amazingly creative businessman with true empathy for the worldwide community; a rare combination indeed! It is with astute financial acumen, an enviable track record of successful projects, and a strong belief that ethical businesses make...View
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BoomGen Studios
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BoomGen Studios is a transmedia storytelling factory that tells big stories across multiple media platforms and can be experienced at the cinema, on TV, on your mobile phone or tablet. They can be played in an online gaming environment, or simply read as a graphic novel. BoomGen's success is rooted in our ability to blur the line between storyteller and audience, between story and content promotion.
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https://companycheck.co.uk/director/911507233/MS-JOSIE-NICHOLSON/companies

Josie Nicholson on linkedin

1 UK directorship




This one had work experience on the Ethical Fashion Forum board and choosing people for public subsidy, sitting on a selection panel for Estethica at London Fashion Week. She helped choose how more public subsidy should be spent via the Defra Clothing Roadmap.

She went-on to work for clothes importers rather than regional development

Choosing who got government subsidy was this person's first volunteer job after college in 2009. And 2010. And 2011. I get these names from http://opencorporates.com/companies/gb/05916585 in hope of finding an "industry body" but the names so far are an overflow of consultants from Ethical Fashion Consultancy Ltd of the same address.




https://companycheck.co.uk/director/913887215/MS-CLARE-ANN-LISSAMAN/companies

Claire Lissaman on linkedin - 6 UK directorships

The last director of Ethical Fashion Forum to quote is a consultant with experience in rug import, large company supply chains including Nike, and now Indian shirt import for nearly £80 including VAT. She was the one who told New Internationalist something like "you're just as likely to find a bad factory down the road in London where I work than in China", missing the point that UK factories like pay towards the democratic welfare state that she uses and has no equivalent in China. Nor Bangalore where the £80 shirts are made for her import business.

https://companycheck.co.uk/director/914191354/MR-CHRISTIAN-BENIGNI/companies

Christian Benigni on linkedin - 4 directorships

Another company that quotes its trade is a management consultancy; others leave their trade unstated

https://companycheck.co.uk/director/919217537/MR-RALPH-GOODSTONE/companies

Ralph Goodstone on linkedin - 2 directorships

The other company is called "RG Sourcing". This one was "interim MD" at ethical fashion forum when a lot of directors changed in 2014. He has experience at M&S and running a clothing import and sales business.


https://companycheck.co.uk/director/916201191/MS-BRIGITTE-HANNELORE-STEPPUTTIS/companies

Brigitte Stepputtis - 2 directorships

The other company is called "German British Forum". Someone with the same name has the job title "head of couture for Vivienne Westwood".




https://companycheck.co.uk/director/919246445/MS-MARISA-TODD/companies

Marisa Todd on linkedin- 1 UK directorship





https://companycheck.co.uk/director/919409092/MS-PRAMA-BHARDWAJ/summary

Prima Bhardwaj - 1 UK directorship



https://companycheck.co.uk/director/916539424/MS-PAMELA-EDITH-DANIELS/companies

Pamela Daniels on linkedin - 3 UK directorships




https://companycheck.co.uk/director/911291752/MRS-KIRSTIN-MARY-MCINTOSH/companies

Kirstin McIntintosh on linkedin - 5 UK directorships

Training, social work, and "low carbon skills consulting ltd"



I'm not sure if anyone reads down this far, but my impression from trying to research directors of Ethical Fashion Forum and Ethical Fashion Consultancy is that they are mainly consultants. I think the only UK stitchers when I first looked were clothes recyclers - Junky Styling and Worn Again. The new team of directors includes a wholesale clothes importer and someone from high fashion.

Some people have attempted to join the rag trade, more or less. Tamsin Lejeune nearly set-up Juste; the person from Futerra Communications does "Swishing", and a consultant who did some Corporate Social Responsibility work for Nike has opened the Arthur and Henry shirt business in Harringay. There are shirt factories within walking distance, but these people prefer to import from countries without a welfare state.

Someone's ex-teacher from St Martin's College is on the list. She also runs a small shop called Ciel that sometimes sells clothes, so that's someone in the rag trade if not the stitching trade. Another one imports pants from India. Even if you count all the stitchers and rag traders together, they're a small minority compared to consultants.



Planb4fashion is a blog by Veganline.com which is a vegan shoe shop

anti apathy

Anti Apathy, company 05352621


http://opencorporates.com/companies/gb/05352621 Still curious as to why a bunch of people got together to sell Chinese shoes in 2005 and got so much public sector backing, I clicked on the directors' links for Anti-Apathy, a charity at the same address which mushroomed-up in the same year. Most directors give their jobs as "freelance consultant", and one as "water". Someone from the New Economics Foundation served his time, as did a Mr Ed Gillespie and Ms Lucy Shea of Futerra Communications who are mentioned further down this facebook page. Futerra aim to provide "social proof" of causes, according to an interview by Mr Gellespie. [no relation to the US politician]

The gist of it is that Futerra Communications helped use the term "ethical fashion" to share PR amongst a whole vague range of shops, just as the ad Agency J Walter Thomson invented the Cheese Bureau and the Ploughman's Lunch some time in the 1950s to share among a long list of national cheese marketing boards.


Somehow, ethical fashion pundits got state backing from UK Trade and Investment, Greater London Authority / London Development Agency, and a bundle of other taxpayer-funded offices that had just been set-up to try and put taxpayers out of work, promoting imported competition and implying that it was more relevant or more ethical.
http://web.archive.org/web/20030402234930/http://www.antiapathy.org/story/story.html

The organisation has company-style accounts that don't say where the money comes from or goes but there was about £60,000 going through the books at one point. The name seems to have started as an event. There also registered as charity 119887
"to advance the education of the public in the subjects of social justice and environmental progress" and obtained funding for a an apathy-reducing website called TheNag.net from Esmeefairbairn.org.uk and the Tedworth Trust.

Quite soon the "re-fashion" side of the business started-up with all the usual names that are heard-of together and sometimes nowhere else. Accounts describe the relationship.

http://web.archive.org/web/20051023132108/http://www.antiapathy.org/lifelineissues/index.php
http://www.neweconomics.org/issues/entry/jobs-industrial-strategy
There's an overlap of directors with a thing called the New Economics Foundation and Anti Apathy, the event and charity that overlaps again with the folk who got lots of sudden subsidy to flog Chinese leather shoes and any other stuff they could find. I don't see an overlap of ideas; a page on the New Economics Foundation site about industrial strategy says that manufacturing and transport jobs are generally better than hospitality and retail; it acknowledges that UK manufacturing exists.







Planb4fashion is a blog by Veganline.com which is a vegan shoe shop

Sunday, 13 December 2015

what is ethical fashion

http://www.refashionawards.org/about/ethics This account links fashion teaching to the sudden outbreak of crassness in 2005. One example quoted in a Centre for Sustainability in Fashion textbook is of a dress designer who contacted fairtrade-certified suppliers in India because, for whatever reason, she didn't make dresses herself. They all turned her down. So she went to Bangladesh, got the dresses made, and used vaguer words to sell them. They were said to be "ethical" because they were woven by a firm like Remploy in Bangladesh, but the person's trade association, Ethical Fashion Forum, did zero to promote Remploy in the UK, which closed, so I don't think their idea of "ethical" was a good one.

Centre for Sustainability in Fashion

Centre for Sustainability in Fashion is a government quango paid-for by a grant from Nike and taxpayers' funding towards universities via the Higher Education Funding Council, although people in the UK have to pay to go to uni via the loan system; these people still get a grant and use offices from a landlord that has housed similar organisations - Own-it to promote use of IT law, Creative Connexions to promote Chinese factories to UK designers (yes, really), and a students union, language laboratory and photography teaching workshops. Those are the bits that students have to pay for via the student loan system. Centre for Sustainability in Fashion appears less crass than other projects funded the same way, but more crass in acting as "secretariat" to the "all party group for ethics and sustainability in fashion" in the House of Lords, led by someone that some government made a lord of course, which has no obvious funding but does have a treasurer.


The All Party Group for Ethics and Sustainability in Fashion began by crowding-out an existing all party group and one or two potential members or speakers, like Lord Sugar who tried to speak about better training for people in UK clothes manufacturing. It held a Westminster Hall Debate, based on the kinds of topics available in the House of Lords Library if you search "ethics" and "fashion". Then it started again with a second Westminster Hall debate, following the style and agenda of Futerra Communications

Futerra Communications


The technique is to use a phrase so vague that it begs a question, and then answer that question how you like.  There is also a lot of vague language so mind-numbing that you are softened up for a real whopper of a lie that passes un-noticed. Their blurb says that people made their own clothes in the UK up until the 1950s. True? Of course not but amongst all the rubbish it slips-past.

Futerra agency got a lot of commercial business from the UK government, with £165,000 turnover that year from one ministry at DEFRA. That's the one that ought to have kept up to date with badger biology and flood defences, but was used as a PR budget by government instead:
https://www.whatdotheyknow.com/request/funding_futerra_funding_refashio#comment-51088

Ethical Fashion. What is ethical fashion?

----------------------------------------------------------




ETHICS AND FASHION

So what is "ethical fashion"?
Just like fashion, the term means different things to different people, from vintage clothing to paying a fair wage to cotton farmers.
In essence, ethical fashion represents an approach to the design, sourcing and manufacture of clothing which is both socially and environmentally sustainable.
Our timeline explores the relationship between ethics and fashion.

1950s: Fashion for the elite

Couture is king, and the burgeoning industry caters for the social elite by producing unique and luxury items. Everyday folk follow fashion by making their own clothes.

1960s - 1970s: Fashion for the people

With the advent of mass production, fashion suddenly becomes accessible to the public. Fashion houses and retailers set up production overseas to the developing world where labour costs are lower.

1970s: World fashion movement

The birth of the modern environmental movement combines hippy fashion and values has a major effect on culture, creating an interest in "world" fashion.
Shops spring up around the UK, selling ethnic style clothing and accessories sourced directly from producers around the world. Traidcraft and Oxfam start selling clothing and crafts to support communities. People purchase these for charitable reasons or because they like the product, not necessarily to be fashionable.
Pioneering brands such as Patagonia start to address environmental issues in textile production.

1980s - 1990s: Mass production and consumer backlash

Mass production swiftly gathers speed, and the first global brands emerge. By the mid 1990s stories of sweatshops hit the news headlines. No Logo by Naomi Klein is published in protest.
Consumer awareness of the plight of garment workers emerges, along with high profile campaigns targeting high street brands. Gap and Nike develop and publish ethical sourcing programmes.
A handful of fashion businesses, such as People Tree and Bishopston Trading, lead the way in targeting an alternative, niche group of consumers. This new market is not yet trend led.

1990s: The business of ethics

Corporate attention turns to business ethics. Becoming a good corporate "citizen" is the watchword and socially responsible sourcing rises up the business agenda. Meanwhile, in the UK, environmental issues are formally included in school and college curricula.
In response, the first mainstream brand to bring out an environmental range is Esprit with the launch of it's Ecollection in 1992. Gossypium and Katherine Hamnett are leading the way in researching and developing organic supply chains.

2000 - 2005: Ethical fashion takes off

By 2000, new fashion graduates are setting up labels with environmental and social goals.
The Millenium Development Goals on poverty, climate change, rapidly growing public appetite for "green", and this new generation of designers lead to the creation of the ethical fashion movement.
In 2004, the Ethical Fashion Forum launches in London, while the Ethical Fashion Show presents ethical fashion labels to major buyers.
And in 2005, Anti-Apathy brings together a top notch line-up of speakers, including Katharine Hamnett, live music and leading ethical fashion labels at London's first high profile ethical fashion catwalk.
Trends in consumer buying habits show that the market for fashion is polarising into two groups - low cost, "value" fashion and a growing group of consumers disillusioned by mass manufactured brands looking to buy unique and individual clothes and supporting creative new labels. High street retailers respond by bringing out "designer" ranges, stocking smaller brands and signing deals with designers and celebrities.

2006-2008: Ethical fashion goes mainstream

Small businesses started with the millenium are rapidly growing in size and profile, including Howies, American Apparel, THTC, Kuyichi, Terra Plana, and Ciel. Esthetica is launched at London Fashion Week in 2006 as the first ethical fashion section in a mainstream international tradeshow.
Big name designers start to develop ethical collections including Katharine Hamnett and Stella McCartney. Big retailers start to take the issue on board more seriously. Gap launches product RED in 2006. H&M, Next, Nike, Sainsbury's, Asda and M&S all stock organic/fairtrade ranges.
And consumers get involved through Swishing - a term coined by Futerra to describe glamorous clothes recycling parties.

fashion going green

Anti Apathy, Juste, Sari Dress Project Junky Styling, United Nude, Terra Plana, Futerra PR


A newspaper article in May 2005 Mentions Anti-Apathy, Juste, Sari Dress Project, Junky Styling, United Nude, and Terra Plana. Their PR coins the phrase "ethical fashion" and reporting of vague ethics like hand sewing by people who would otherwise not be hand-sewing "giving them an opportunity to use traditional techniques that would otherwise be lost".

This could be one of the first bits of shared fashion PR for ethical fashion forum members by Futerra

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Forget black: fashion's going green . .
By Dimi Gaidatzi, Financial Times
Published: May 14 2005 03:00 | Last updated: May 14 2005
"...A recent proliferation of ethical labels, from mail-order catalogue People Tree to Edun " ... "Last year saw the first ethical fashion show in Paris (another has been scheduled for October), while in London, Anti-Apathy, a socio-environmental campaign group, staged a similar event in February." "Last April the first forum on ethical commerce was organised in France and Project, a magazine on "conscious style and culture", was launched."
"...Edun range that has really got people talking. The couple joined forces with Rogan Gregory of Rogan jeans"
"The UK is also proving to be a hotbed for revolution. Howies makes eco-urban clothes, Enamore offers bespoke kimono tops and duffel coats made with organic textiles, Juste has dresses made of silks from Bangladesh, and Sari makes saris donated by Indian women into couture and accessories. Junky Styling even offers to take your old wardrobe and restyle it in a workshop which only uses renewable energy. Crucially all of them offer good design with the feel-good factor."
"Buba bags, for instance, has taken care with sourcing its manufacturing in India. "There's no way you can get that type of work done anywhere else," says Euan McDonald of Buba, of the heavily embellished and embroidered accessories. McDonald has joined forces with a local NGO in India, providing employment to families in Delhi, while giving them an opportunity to use traditional techniques that would otherwise be lost."
"Unless a fair-trade product is stylish or well-made [consumers] won't buy it," says Safia Minney, founder of People Tree. Minney's company relies on the specialist skills of over 1,400 artisans from around the world to produce pieces such as halter-neck tunics embroidered with Indian beadwork.
"For Romp, a fur and leather accessories label, the key factor is sourcing: all its skins are derived from food by-products. Greg Sturmer of Romp says: "Ignorance is not to be confused with desire. People don't like what they are finding out about the production system and the materials they are being offered. This is why all Romp products are ethically manufactured and their production is fully traceable.""
"Galahad Clark, of the Clark shoe dynasty, has also joined the ethical crusade. His footwear label, United Nude, makes shoes that are "not just a disposable item" - they use simple plastics and extreme moulding to create designs. Terra Plana, another shoe brand, uses artisan constructions and natural materials, but integral to both collections is the idea of maximising energy efficiency and minimizing toxins and glues."
http://www.ft.com/…/a1063764-c387-11d9-a56d-00000e2511c8.ht…

Looking good and doing good don't always go hand in hand - we all know about sweatshops. But increasingly it seems that fashion consumers are purchasing with a conscience: they don't want their retail choices to result in fewer environmental choices farther down the eco line.
ft.com


Planb4fashion is a blog by Veganline.com which is a vegan shoe shop

ethical fashion PR invented 2005

ethical fashion PR invented 2005

The meaningless phrase "ethical fashion" was invented in September 2005 in London, and searches peaked with news stories about ethical fashion shows for firms like Terra Plana




http://www.craftscouncil.org.uk/.../well-fashioned.../detail was another government-sponsored exibition of the usual suspects - Terra Plana for example - which our taxes helped show at
  • Crafts Council Gallery: 23 Mar to 4 Jun 2006
  • The City Gallery, Leicester: 15 Jul to 26 Aug 2006
  • The Design Centre, Barnsley: 7 Sep to 20 Oct 2006
  • City Museum & Records Office, Portsmouth: 4 Nov 2006 to 7 Jan 2007
  • Bilston Craft Gallery, Wolverhampton: 20 Jan to 3 Mar 2007
  • Estethica room at London Fashion Week, various dates starting 2005
http://planb4fashion.blogspot.co.uk/2015/03/you-are-invited-to-masterclass-in.html says something about the formatting of an ethical fashion PR press release that's meant not to promote UK manufacturing but sell the competition from China instead. In other words to say it's "ethical" to close UK factories.

One of the techniques used to sell sweatshop products is to say that torture by Nike contractors and their autocratic states is better than torture by henchmen of the East India Company, who cut of the thumbs of rival loom owners. So: you see a speech my a rep from some far-eastern trade union about injustice there and think "at least she still has her thumbs: things are getting better". I think this is an unfair example of progress to pick. I don't know the source for the story, but if the East India Company still existed it would have its own PR office to rebuff claims from rival Nike.

PlanB4fashion is a link to this ethical fashion blog on a single long page
This blog is by a vegan shoe company called Veganline.com that sells vegan shoes boots & belts

Futerra Communications

Futerra Communications


http://www.brandrepublic.com/…/futerra-hits-defra-ogilvy-g…/ The agency linked to promoting Chinese leather shoes at London Fashion Week's "Esthetica" room and writing that China is "arguably more democratic" than the UK has criticised ministry guidance about Greenwash.

Futerra Communications shares directors with Ethical Fashion Consultancy, which shares an address with Ethical Fashion Forum, the group that cautions consumers against buying British products on ethical grounds and has recieved grants from Defra.

Futerra's precise link to Chinese leather shoes in the Esthetica room at London Fashion Week, or ministry grants to promote non-british products as "ethical", is probably available to anyone who asks but slightly complex to google: https://www.facebook.com/planB4fashion/posts/393401827432907 gives some detail.

An environmental PR agency has hit out at two recent greenwashing guides by client the Department for Environment, Food and Rural…
brandrepublic.com | By Haymarket Business Interactive



Futerra co-founder and CEO: Solitaire Townsend
Futerra Sustainability Communications has commented on Defra’s ‘Green Claims Code’ and Ogilvy’s ‘From Greenwash to Great’ reports, stating that they ‘simply leave a list of things we cannot do and a nasty taste in the mouth’.

Futerra co-founder and CEO Solitaire Townsend said that Defra’s revised ‘Green Claims Code’, currently in consultation, needed more future-proofing.

Futerra has worked for Defra previously, for example on the department’s 2005 climate change comms strategy.

‘It should be future-proofed for a year at least,’ said Townsend. ‘That’s where I’d like to see more work than we’re seeing in the consultation. I’d like to see the UK setting the agenda rather than following.’

Townsend added that the guidance needed to be more specific, for instance with regards to what levels of carbon emissions should be labelled as low-carbon. Futerra is currently reviewing its own Greenwash guide, initially issued in 2008.

A Defra spokesperson commented: ‘We want the Green Claims guidance to be as helpful as possible to businesses and we therefore welcome any feedback on the draft guidance during the consultation period, which runs to 15 June.’

Townsend said of Ogilvy’s report, which was published last month: ‘What I’d like to see more of is what you can do, rather than guidance on what you can’t.’

Townsend also questioned what Ogilvy was doing to train its own employees about steering clear of greenwash: ‘I believe BP is one of Ogilvy’s clients – how is Ogilvy implementing its greenwashing guidelines for clients such as them?’ 

Ogilvy PR senior director Ross Cathcart said: ‘We welcome all comments that work towards establishing a dialogue on how best to communicate corporate responsibility, build better businesses and avoid greenwash.’

Sunday, 1 March 2015

You are invited to a masterclass in fashion PR for big business

  1. TACTIC ONE:
    Say the meaningless "ethical" word and then the quite vague "sustainable" word very quickly afterwards. That way you sound agreeable but can avoid talking about organic, vegan, or fairtrade fashion, and if you want you can avoid talking about the politics of China or Bangladesh and importing goods from those countries on a 0% tariff. Example:
    "I am particularly grateful to colleagues on the All-Party Parliamentary Group on Ethics and Sustainability in Fashion for their hard work".
  2. TACTIC TWO
    Pretend that all apparel manufacturing is done in the third world, so that you can compare conditions between one bad place and another rather than with conditions in the UK and other democratic countries with welfare states and good human rights records. This rules-out any mention of local jobs being lost as clothes are imported from China, and makes discussion of whether a welfare state paid for by garment factories seem rather distant and irrelevant.
    "Fashion today is both global and local, and even much of the produce of many of our high-profile "heritage" British brands, such as Burberry, Aquascutum and Crombie, is often all or mostly made outside the UK. The global nature of the fashion industry means that it is imperative that we work with colleagues internationally"
  3. TACTIC THREE
    Make up some figures suggesting that the fashion import company which runs a chain-store and imports the clothes is the real beneficiary to the UK economy, helping money circulate right around the UK to create jobs growth and taxes.
    "Despite the high level of garment manufacture carried out overseas, the estimated value of UK-manufactured clothing and textiles in the UK was £8.1 billion in 2011, and the overall estimated export value of UK clothing and textiles was £7.3 billion" (source probably The Value of Fashion report commissioned by British Fashion Council from Oxford Economics)
  4. TACTIC FOUR IS VERY SIMILAR TO TACTIC ONE
    Start talking about UK manufacturing very broadly, without mentioning recession, jobs, defecit between tax and spending, poverty, voters, food-banks, factory closures, and then suddenly introduce ethics-sorry-I-meant-other-issues and divert discussion to the other issues. So fashion is "within the BIS [Department for Business] agenda because of the manufacturing element [...] in November last year, Business Secretary Vince Cable promised government support to breathe new life into UK textile manufacturing as a study revealed that the cost gap with Asia is narrowing. Can the Minister tell the House how far such plans have gone and the extent to which sustainability and ethics in fashion is a priority consideration?"
  5. TACTIC FIVE:
    Try to get another department to handle fashion than the Department for Business. Defra will do.
    "Will the Minister undertake to set up a meeting with me and other Members of both Houses on the APPG to discuss how we can best help to support the development of this part of the fashion sector? We need to get a commitment to develop practical, effective strategies across the different departments for realising the potential of rethinking how we "do" fashion. Because of its experience with the Sustainable Clothing Action Plan, Defra is perfectly placed to broker and animate the necessary discussions."
     
  6. AND FINALLY A MESSAGE FROM...
    "the British Fashion Council's Esthetica Showcase at London Fashion Week", sponsored by Monsoon. So if their lordships think that debating is dull and irrelevant to anything, it sounds as though real people believe all this stuff. Ask anyone about Esthetica Showcase sponsored by Monsoon, and maybe thay'll say "you politicians aren't popular, but now I know that you're helping Esthetica Showcase sponsored by Monsoon instead of talking about tax and jobs and the welfare state, I know you're one of the good ones". (made-up quote).
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planB4fashion In their words:"SOURCE MASTERCLASS: Communicating Sustainability
Contributor Ethical Fashion Forum
We introduce SOURCE market research including global market developments. Plus an exclusive presentation and workshop by Futerra, the global leaders in Sustainability Communications on how to touch hearts, minds, and change behaviours."
Like · Reply · 31 July 2013 at 19:17 · Edited

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planB4fashion
Inquiry into All Party Groups - News from Parliament
The new Committee on Standards launches an inquiry...
http://www.parliament.uk/business/committees/committees-a-z/commons-select/standards/news/inquiry-into-all-party-groups/ unfortunately I missed the deadline for trying to think of something to say about all party committees. I don't know what I would have said. Volunteer juries to monitor videos and report what they believe to be claptrap?


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