Showing posts with label ethical fashion. Show all posts
Showing posts with label ethical fashion. Show all posts

Thursday, 31 May 2018

https://www.forbes.com/sites/oliviapinnock/2018/05/29/the-problem-with-the-term-ethical-fashion

People agree that they disagree!

This is a good simple conclusion about the "ethical fashion" idea, long-delayed, and now probably shared by Ethical Fashion Forum themselves after some market research, and reported by Olivia Pinnock in "The Problem with Ethical Fashion" yesterday. "Ethical" is a category of adjectives; it doesn't work as an adjective by itself.

Ethics Jungle


Maybe "Ethics and Fashion Forum" would make sense if the name isn't given-up completely. "Ethics Jungle" has just come to mind. I like that one.

More likely, another Orwellian term will take-over at the offices of London College of Fashion where EFF have the odd meeting: "Common Objective" seems to be the new brand, which is already tarnished by the "Common Purpose" groups that fund each other behind doors closed to the public, rather like Ethical Fashion Forum. Secondly, traders do not have a common ethic or object. I don't have the same objective as Islamic State or many less extreme groups, but they each ethics and objectives.. How about "Common Disagreements"? Or "Common Arguments"? Maybe that should be the name.

The Olivia Pinnock article is polite, and suggests that "Ethical Fashion" really was a movement that might continue, but I suppose it's easier to be polite about suppliers putting-on a show than to be rude about the customers and consumers who buy the stuff. The public in the UK buy tabloids. The public don't know that UK industry was closed by government-fixed exchange rates from the 1980s and with a bit of good government could recover. We each know bits, within comfortable long-held views of the world, but preaching to the un-converted over a pair of pants is a not going to win a big market share and the boss at the high-street chain still wants to sell all the other pants. No-wonder people sit in offices at Monsoon or Howies  think: "What can we call good that makes a profit and the boss allows?"

Bosses vary.


All bosses have to treat ethical claims a sales issue. Some bosses are also evangelists for economic theories that say their other stuff is good anyway: the raw simple theory of comparative advantage (ignoring social insurance), the theory of the trickle-down effect (ignoring evidence), and the raw theory of the nation state that Chinese human rights are best for Chinese people because they have the word Chinese in the title. Those sorts of theories are similar to the views of UK government ministers or economists at places like London University.


What can we call good that makes a big profit and doesn't stop people buying the other stuff?

H&M, Monsoon, Primark, M&S, Boohoo and the rest are unlikely to say these things.
  • Badly-run countries are badly-run
  • or anything to do with our buying habits and tariffs
  • Their products are unfair competition with products from better-run countries
  • Their populations - in Bangladesh for example -are rocketing faster than jobs to employ them
  • Wages in Bangladesh are falling and not rising
The things that big firms call good come-down to whether you can put a pair of shoes in the compost bin, or whether a raffia bag from an special fair trade employment scheme in some country without a welfare state (but don't mention that they need a welfare state). Words like "Natural" are an obvious choice or "the ambiguously named Conscious Collection" as Pinnock puts it.. I saw "Conscious Awareness" used of a stall at London Fashion Week.

Most of us can sympathize with employees of big companies where we ourselves shop. I write this in Primark basics trakkies; I have to sympathize.

There is another layer of complication.

There is a government machine with its favorite causes, from Kids Company to Pants to Poverty to Elvis and Kress wallets, each muddying a muddy picture. Elvis and Kress send old fire hose to Italy to be made into over-thick over-priced novelty wallets for sale in gift boxes in the UK. Other old fire hoses are exported to India where there is more cheap labour for patching them up. There used to be a few good cheap wallet manufacturers making sometimes vegan products, until lack of interest allowed them to close while groups like Ethical Fashion Forum got the PR. Doing a gig for "Making it Ethically in China", in Manchester, if I remember right, on the weekend that the Manchester firm JJ Blackledge closed and sold the machines because of lack of interest in the blooming-obvious: the product made cheaply in a democratic welfare state. So: good luck to Elvis and Kress for an expensive giftware item with a donation to the fire service charity built-in to the price, but that's all they are.  Government PR from the likes of Social Enterprise UK bigs them up and gets in the way of day to day ethical decisions about cheaper products.

I have written enough and should stop before repeating myself. A lot of previous stuff about Ethical Fashion Forum, mainly evidence assembled in a way which is rude to them, is on Veganline.com/info/ethical-fashion-forum or a successor page. I hope the evidence speaks for itself, but if you want to know why someone is a bit bitter, I did try to sell UK-made products as ethical before they came-along, and I did try to use the business support services and government services that were cut because, as I said, the likes of Kids Company, Pants to Poverty, and Ethical Fashion Forum get the government PR.

Friday, 18 December 2015

promoting bad against good

There is a pattern, which sometimes happens by chance.

Ethical Fashion Forum finds a UK business that is close to collapse, ignores it and loudly promotes the competition from bad countries

Robbing in a hospital is one way to describe it.
  • Remploy

    Ethical Fashion Forum promoted a firm like Remploy in Bangladesh but were silent about Remploy in the UK closing down. Ethical Fashion Forum had got their hands on money for training small business owners the year before, running seminars in Newham College, so they ought to have known what advice to give to business owners about where to get clothes made in the UK - including Remploy. Otherwise, I think the people who paid taxes via London Development Agency for the training seminars should get their money back.
  • Equity Shoes

    Ethical Fashion Forum ran a public-funded set of training lectures about buying from Co-ops, but left-out Equity Shoes, the large hundred-year-old shoemaking co-op in Leicester that went bust the same year. Oddly enough, a Leicester MP was minister at the Department for Business at the time, which gave grants to overseas visitors to London Fashion Week and so can influence what goes on show. That year I think it was Terra Plana footwear made in China and shown in the Estethica room, which is meant to sound a bit like "ethical" I suppose. The MP signed-off the grant payments without knowing or caring. Oh and one of the speakers was Ben Ramsden of Pants to Poverty who's Pi Foundation claimed to promote worker-owned manufacturing.
  • JJ Blackledge

    wallet manufacturers in Manchester. This firm that made flat goods for the corporate gift market went bust the same weekend that Ethical Fashion Forum spoke at a public-funded seminar called "Making it Ethically in China", which was held a mile or two away in Manchester.
  • James Grove Buttons

    About the time this Birmingham factory went bust, and someone was trying to set-up a smaller company with the same tools called Grove Pattern Buttons (hornbuttons.co.uk), Ethical Fashion Forum advertised a member on their mailing list. That ethical claim of this "fellowship 500" member was that these are (1) "locally sourced buttons" from (2) "the poorest areas of the local Panama community". "Locally sourced" is a stylish bit of cheek as an ethical claim, a bit like "nutricious food" - something McDonalds claimed could mean anything but water. The buttons are sold by Miami company and sourced in Panama, according to Ethical Fashion Forum, but when emailed the suppliers say it might be Equador; they're not quite sure. They are sure that they're harvested by low-paid artizans, which follows if you buy from countries without a welfare state and pay as little as you can - even though Panama is a wealthy 100 year-old stable country quite capable of sorting-out poverty if their government wanted to. The third ethical claim - (3) is "100% eco-friendly and sustanable", but I guess that's before airmail. One final thing to say: the american buttons were something I'd rather wear, made out of large nuts, but maybe the machines are the same whatever the material.
There is a history to this. The Make Poverty History campaign was run by establishment groups with help from government ministries, to promote a big vague consensus within which opposite ideas could exist - with examples from George Monbiot in his "Africa's new best friends" article. He could have mentioned that the same vague consensus wants to wipe out manufacturing that bears the cost of a welfare state, but that's another hidden contradiction in the EFF lobby group that got so much help from government in setting-up, with free displays of its founding members' products at government institutions from the V&A to the Crafts Council to London Fashion Week, a sympathetic magazine published by the BBC and even a special study option offered by a Northern Irish exam board. No wonder the people who search online for this kind of ethical fashion tend to be in London, away from the industry that they wipe-out.

One Ethical Fashion Forum founder member - Pants to Poverty - had a problem. If you googled their name and address, you get a list of pages about poverty in Tower Hamlets, within walking distance of their office. That's probably why they had to close; their customers among Guardian-reading Londoners noticed the contradiction. Pantstopoverty.org.uk is a new site that spells-out the argument and might sell UK-made pants in future. The landlord, Rich Mix, now publishes a list of tenants on its web site with no Futerra fashion-related agencies left at all, and mail is returned to senders "not known". Pants was one of the earlier departures, leaving a few days ahead of Tower Hamlets trading standards officers, chasing-up claims of non-delivered pants.




Planb4fashion is a blog by Veganline.com which is a vegan shoe shop

Monday, 14 December 2015

picture of people who suffer from ethical fashion


Choice of picture from Ethical Fashion Forum
planB4fashion's photo.
This is an old picture from a chainstore fashion site, chosen by Ethical Fashion Forum to show the sort of people it hopes to win-over. The picture also shows use of a union jack emblem on something not made in the UK, and people of the work-seeking age who are most likely to loose from a globalised economy with less national insurance or benefits.

People in the UK still get a basic national insurance service, but the government has taken the fund which was meant to exist, pensions are reduculously low and unemploynment benefit depends on being nagged relentlessly to work free or go on a pointless course. Housing Benefits have just been reduced and risk causing homelessness. People use food banks. A lot of paid work is insecure and can be prone to bullying. Services for keeping people out of hospital if they have dementia or such have been cut. Some of the work is in manufacturing but government, sometimes giving grants to people like Ethical Fashion Forum, seems unsure what that is or how to help and can end-up subsidising the competition. As ever, the excuse in the UK is "competitiveness" or just "defecit", while the excuse for importing things at 0% tariff from Rana Plaza where there is probably no national insurance is "development".




Planb4fashion is a blog by Veganline.com which is a vegan shoe shop


Sunday, 13 December 2015

what is ethical fashion

http://www.refashionawards.org/about/ethics This account links fashion teaching to the sudden outbreak of crassness in 2005. One example quoted in a Centre for Sustainability in Fashion textbook is of a dress designer who contacted fairtrade-certified suppliers in India because, for whatever reason, she didn't make dresses herself. They all turned her down. So she went to Bangladesh, got the dresses made, and used vaguer words to sell them. They were said to be "ethical" because they were woven by a firm like Remploy in Bangladesh, but the person's trade association, Ethical Fashion Forum, did zero to promote Remploy in the UK, which closed, so I don't think their idea of "ethical" was a good one.

Centre for Sustainability in Fashion

Centre for Sustainability in Fashion is a government quango paid-for by a grant from Nike and taxpayers' funding towards universities via the Higher Education Funding Council, although people in the UK have to pay to go to uni via the loan system; these people still get a grant and use offices from a landlord that has housed similar organisations - Own-it to promote use of IT law, Creative Connexions to promote Chinese factories to UK designers (yes, really), and a students union, language laboratory and photography teaching workshops. Those are the bits that students have to pay for via the student loan system. Centre for Sustainability in Fashion appears less crass than other projects funded the same way, but more crass in acting as "secretariat" to the "all party group for ethics and sustainability in fashion" in the House of Lords, led by someone that some government made a lord of course, which has no obvious funding but does have a treasurer.


The All Party Group for Ethics and Sustainability in Fashion began by crowding-out an existing all party group and one or two potential members or speakers, like Lord Sugar who tried to speak about better training for people in UK clothes manufacturing. It held a Westminster Hall Debate, based on the kinds of topics available in the House of Lords Library if you search "ethics" and "fashion". Then it started again with a second Westminster Hall debate, following the style and agenda of Futerra Communications

Futerra Communications


The technique is to use a phrase so vague that it begs a question, and then answer that question how you like.  There is also a lot of vague language so mind-numbing that you are softened up for a real whopper of a lie that passes un-noticed. Their blurb says that people made their own clothes in the UK up until the 1950s. True? Of course not but amongst all the rubbish it slips-past.

Futerra agency got a lot of commercial business from the UK government, with £165,000 turnover that year from one ministry at DEFRA. That's the one that ought to have kept up to date with badger biology and flood defences, but was used as a PR budget by government instead:
https://www.whatdotheyknow.com/request/funding_futerra_funding_refashio#comment-51088

Ethical Fashion. What is ethical fashion?

----------------------------------------------------------




ETHICS AND FASHION

So what is "ethical fashion"?
Just like fashion, the term means different things to different people, from vintage clothing to paying a fair wage to cotton farmers.
In essence, ethical fashion represents an approach to the design, sourcing and manufacture of clothing which is both socially and environmentally sustainable.
Our timeline explores the relationship between ethics and fashion.

1950s: Fashion for the elite

Couture is king, and the burgeoning industry caters for the social elite by producing unique and luxury items. Everyday folk follow fashion by making their own clothes.

1960s - 1970s: Fashion for the people

With the advent of mass production, fashion suddenly becomes accessible to the public. Fashion houses and retailers set up production overseas to the developing world where labour costs are lower.

1970s: World fashion movement

The birth of the modern environmental movement combines hippy fashion and values has a major effect on culture, creating an interest in "world" fashion.
Shops spring up around the UK, selling ethnic style clothing and accessories sourced directly from producers around the world. Traidcraft and Oxfam start selling clothing and crafts to support communities. People purchase these for charitable reasons or because they like the product, not necessarily to be fashionable.
Pioneering brands such as Patagonia start to address environmental issues in textile production.

1980s - 1990s: Mass production and consumer backlash

Mass production swiftly gathers speed, and the first global brands emerge. By the mid 1990s stories of sweatshops hit the news headlines. No Logo by Naomi Klein is published in protest.
Consumer awareness of the plight of garment workers emerges, along with high profile campaigns targeting high street brands. Gap and Nike develop and publish ethical sourcing programmes.
A handful of fashion businesses, such as People Tree and Bishopston Trading, lead the way in targeting an alternative, niche group of consumers. This new market is not yet trend led.

1990s: The business of ethics

Corporate attention turns to business ethics. Becoming a good corporate "citizen" is the watchword and socially responsible sourcing rises up the business agenda. Meanwhile, in the UK, environmental issues are formally included in school and college curricula.
In response, the first mainstream brand to bring out an environmental range is Esprit with the launch of it's Ecollection in 1992. Gossypium and Katherine Hamnett are leading the way in researching and developing organic supply chains.

2000 - 2005: Ethical fashion takes off

By 2000, new fashion graduates are setting up labels with environmental and social goals.
The Millenium Development Goals on poverty, climate change, rapidly growing public appetite for "green", and this new generation of designers lead to the creation of the ethical fashion movement.
In 2004, the Ethical Fashion Forum launches in London, while the Ethical Fashion Show presents ethical fashion labels to major buyers.
And in 2005, Anti-Apathy brings together a top notch line-up of speakers, including Katharine Hamnett, live music and leading ethical fashion labels at London's first high profile ethical fashion catwalk.
Trends in consumer buying habits show that the market for fashion is polarising into two groups - low cost, "value" fashion and a growing group of consumers disillusioned by mass manufactured brands looking to buy unique and individual clothes and supporting creative new labels. High street retailers respond by bringing out "designer" ranges, stocking smaller brands and signing deals with designers and celebrities.

2006-2008: Ethical fashion goes mainstream

Small businesses started with the millenium are rapidly growing in size and profile, including Howies, American Apparel, THTC, Kuyichi, Terra Plana, and Ciel. Esthetica is launched at London Fashion Week in 2006 as the first ethical fashion section in a mainstream international tradeshow.
Big name designers start to develop ethical collections including Katharine Hamnett and Stella McCartney. Big retailers start to take the issue on board more seriously. Gap launches product RED in 2006. H&M, Next, Nike, Sainsbury's, Asda and M&S all stock organic/fairtrade ranges.
And consumers get involved through Swishing - a term coined by Futerra to describe glamorous clothes recycling parties.

ethical fashion PR invented 2005

ethical fashion PR invented 2005

The meaningless phrase "ethical fashion" was invented in September 2005 in London, and searches peaked with news stories about ethical fashion shows for firms like Terra Plana




http://www.craftscouncil.org.uk/.../well-fashioned.../detail was another government-sponsored exibition of the usual suspects - Terra Plana for example - which our taxes helped show at
  • Crafts Council Gallery: 23 Mar to 4 Jun 2006
  • The City Gallery, Leicester: 15 Jul to 26 Aug 2006
  • The Design Centre, Barnsley: 7 Sep to 20 Oct 2006
  • City Museum & Records Office, Portsmouth: 4 Nov 2006 to 7 Jan 2007
  • Bilston Craft Gallery, Wolverhampton: 20 Jan to 3 Mar 2007
  • Estethica room at London Fashion Week, various dates starting 2005
http://planb4fashion.blogspot.co.uk/2015/03/you-are-invited-to-masterclass-in.html says something about the formatting of an ethical fashion PR press release that's meant not to promote UK manufacturing but sell the competition from China instead. In other words to say it's "ethical" to close UK factories.

One of the techniques used to sell sweatshop products is to say that torture by Nike contractors and their autocratic states is better than torture by henchmen of the East India Company, who cut of the thumbs of rival loom owners. So: you see a speech my a rep from some far-eastern trade union about injustice there and think "at least she still has her thumbs: things are getting better". I think this is an unfair example of progress to pick. I don't know the source for the story, but if the East India Company still existed it would have its own PR office to rebuff claims from rival Nike.

PlanB4fashion is a link to this ethical fashion blog on a single long page
This blog is by a vegan shoe company called Veganline.com that sells vegan shoes boots & belts

Thursday, 5 September 2013

£225 buys an exclusive view of ethical fashion

in their own words... slideshow for the summit


07.07.2013 17:45




























Ethical Fashion Forum's slideshow to promote the £225 event

planB4fashion
mail e-mail: brittaniabuckle@yahoo.co.uk

In their own words... Ethical Fashion Forum


07.07.2013 17:50



In their own words... Ethical Fashon Forum's Source Summit
In their own words... Ethical Fashon Forum's Source Summit


In their own words... Ethical Fashion Forum

facebook.com/planB4fashion
mail e-mail: brittaniabuckle@yahoo.co.uk
- Homepage: http://planb4fashion.blogspot.co.uk/



there was a link from sustainable-fashion.com but it's down just now


08.07.2013 07:42
There was a link from sustainable-fashion.com but it's not online just now. The Centre for Sustainable Fashion at Dray Walk in London was part of University of the Arts' London College of Fashion. It worked within the industry and so was constrained in talking about tariffs or governments, but did have an influence in training fashion students and offering consultancy. To see the story in their own words click below

 http://web.archive.org/web/20120625170857/http://www.sustainable-fashion.com/about-csf/team-profile/our-story/

http://www.sustainable-fashion.com/
- Homepage: http://www.sustainable-fashion.com/



tweets will use the hashtag #sourcesummit


08.07.2013 14:05
tweets will use the hashtag #sourcesummit

planB4fashion #sourcesummit
- Homepage: https://www.facebook.com/planB4fashion



Response from the Ethical Fashion Forum


08.07.2013 19:13
Dear Indymedia,

I am a fan of what you do and what you stand for. As Managing Director of the Ethical Fashion Forum, I am writing to give our side of the story on the Ethical fashion Forum and the SOURCE Summit.

We are a small not for profit organisation, absolutely committed and dedicated to better practices in the fashion industry. You quote £225 as the price of attending the SOURCE Summit- in fact our prices started at £65, and we are also live streaming the event - free for people to attend from anywhere online. However, we are determined to be heard with this event- and that means running it in a higher profile way. You can't do that without any money- even if you run an event at cost, which is what we are doing.

As a forum for collaboration in the industry, we have always been inclusive- by bringing together individuals and businesses from every part of the industry , we are able to get constructive debate going, and this has catalysed some very effective partnerships and initiatives. There is no question that the majority of the industry is not doing enough to address the appalling conditions for workers that remain endemic in many parts of the world. There are organisations whose remit it is to campaign against this and expose the companies that are not doing enough about it- this is important, and it needs to continue.

Our remit is to work with companies, offering them the tools, access to information, inspiring and motivating their staff, building connections and fostering collaboration across the sector, in order to meaningfully improve standards and conditions.

We recently launched a Call to Action on Bangladesh, and it has had a very wide response from the professional fashion sector:  http://source.ethicalfashionforum.com/article/bangladesh-240413-never-again-join-the-industry-in-a-constructive-response

We would be very interested to work with you, PlanB4fashion, and take on board your ideas.

We would also absolutely welcome speakers from the European Parliament to this and other events. Panel speakers do not pay to attend- they do normally ask for expenses if travelling though- so, as a social enterprise, we do need a business model for our events! Which means charging a fee to attend. Our fees are a fraction of the event fees of other mainstream industry events. If anyone has bright ideas on how we can run an event like this without charging fees to delegates, they are most welcome!

Finally, we really welcome the voices of the readers of Indymedia at SOURCE Summit- attend online, FREE of charge, by registering here -  http://source.ethicalfashionforum.com/article/live-stream-registration-source-summit-2013

Hoping to connect with you there, and welcoming you to join the debate,

Tamsin Lejeune
Managing Director
Ethical Fashion Forum and SOURCE
 events@ethicalfashionforum.com





Tamsin Lejeune
mail e-mail: events@ethicalfashionforum.com
- Homepage: www.ethicalfashionforum.com



The difference between us is on your "made in england" page


09.07.2013 18:06
Dear Tamson Lejeune
the difference between us is on the "issues ... made in britain" page of your web site, at the bottom.
 http://www.ethicalfashionforum.com/the-issues/made-in-britain

"trade in garments and textiles has created a springboard for industrial development all over the world- with Britain and America being amongst the first to benefit followed by the “Asian Tiger” economies of Hong Kong, Taiwan and Korea, and more recently, China and India. Producing garments or components of garments outside of the UK to sustainable standards can assist development in some of the poorest communities in the world, create sustainable livelihoods and reduce poverty for thousands of people."

I think that national insurance, secondary schools, hospitals, accesss to justice, and votes should happen before or during an industrial revolution and be forced to happen.

Votes, for example, happen in Taiwan and Hong Kong but not in China. People in China have been waiting rather a long time, I think, and are unlikely to get universal pensions or healthcare until they have votes. It's an odd country because the single child policy has forced wealth to spread a bit - there is not the population explosion that's happened in Bangladesh.

Thinking of other ways to reduce a population explosion, I think that pensions, healthcare and health education, contraception, and girls' secondary schools all help; if girls are more assertive and there is less pressure to have children to look after you in old age, then the population might not explode so rapidly. People in Bangladesh have been waiting rather a long time national insurance, given that the UK had a National Insurance Act in 102 years ago in 1911. The prime minister of the UK could simply have telegrammed the Viceroy of Inda, Lord Hardinge, (pictured if the upload works) and floated then idea but apparently it didn't work like that. I don't think that Bangladesh or Pakistan are going to change any time soon while some people in the country do very well out of their neighbours being poor. There is even enough money in government for an export subsidy, but not enough for a heath service. There is a risk that Bangladesh could loose market share if other countries do not introduce a national insurance system too. Cheap labour, and the flow of aid, both happen when there are a lot of poor people.

"It is only by raising standards and wages outside of the UK that the UK garment production sector will again be in a position to compete on equal terms with production in what are currently low wage economies."

If you are convinced that there should be national insurance or high tariffs built-in to the prices of clothes from Bangladesh, then we can agree on this last paragraph. And such a large change of position would prompt you to re-write the first part of the page as well,

- stating that goods made in welfare states are more expensive for good reason, offering better conditions for their workers than a fairtrade scheme. You might become interested in
- how people who live in welfare states can seek-out goods made in them, which will probably be by mail-order rather than high street chainstores. An example is the one that your "made in Britain" swing tag logo came from, which has since had to lay-off its staff. You will want to
- criticsise London Fashion week for the way it puts UK factory workers out of work by offering free PR to companies like Terra Plana which made its shoes in China and made rediculous claims. You would
- explain how companies in South Europe now, or the UK in 1979-2009, were devistated by whimsical changes of exchange rate dictated by central banks rather than the goods market. That's why their designs are mainstream and their sales methods geared to particular markets.
- mention how the UK needs a rebalanced economy to pay the taxes that pay for a welfare state, now that payments from financial services have dropped by billions.

I'm sure you would want to do some of those things if we agreed with each other.

Meanwhile, I'll type another draft of your "issues/made-in-britain" page in case you can use it for the moment as you're busy with a trade show, and Bangladesh is the hot topic at the moment rather than Middleton or Rushden or Rossendale or Nottingham or Hinckley or Northampton.
regards
John Robertson

John Robetson, blogging as planB4fashion
mail e-mail: brittaniabuckle@yahoo.co.uk
- Homepage: https://www.facebook.com/planB4fashion



dear indymedia?


09.07.2013 22:59
Oh dear, you claim to be a "fan of indymedia" but start your comment "dear indymedia" as if addressing a single organisation, without understanding that indymedia is a platform.. rofl

anonymous



China "arguably more democratic" than the UK: who approved that?


10.07.2013 14:29
From Ethical Fashion Forum's "founding members" page...
 http://web.archive.org/web/20130116191704/http://www.ethicalfashionforum.com/about-eff/founding-members

"Terra plana is a shoe company focused upon innovative, sustainable shoe design.Terra Plana uses a variety of eco friendly materials ... ... ..."

From Ethical Fashion Forum's "business leaders" page ...
 http://newentrepreneurs.ethicalfashionforum.com/business-leaders/foundation-agency

"Jules went on to set up Inside Out agency working with hemp pioneers THTC along with a variety of other innovative brands.

Jules has been joined at Foundation by ethical fashion consultant Rosie Budhani, who will head up the PR and marketing division of Foundation, Rosie also has extensive experience in mainstream and ethical fashion and most recently ran the PR department for award winning ethical shoe brand Terra Plana."

From Ethical Fashion Forum's "founding members" page...
 http://web.archive.org/web/20130116191704/http://www.ethicalfashionforum.com/about-eff/founding-members

"From Somewhere

From Somewhere is a designer womenswear brand. From Somewhere collections are made from left-over fabric from garment factories which would otherwise be discarded."

"Filippo Ricci and Orsola De Castro, founders of From Somewhere, are dedicated to promoting and facilitating sustainable practices in fashion, and were responsible for initiating the Estethica exhibition which is now an established part of London Fashion Week, as well as a number of other projects in the sector."

------------------------
Conclusion: the claim about China "arguably more democratic" was made on Terra Plana's web site from 2008, while they were getting taxpayer-funded PR from part of London Fashion Week, called Estethica. Both the Terra Plana company and the company of the person who manages Estethica, Orsola De Castro's "From Somewhere", were founder members of Ethical Fashion Forum. Orsola De Castro also worked for a year or so as a Director of Ethical Fashion Forum. And the PR agent for Terra Plana, Rosie Budhani, gets a promoted on the Ethical Fashion Forum's site amongst "New Entrepreneurs". So the editor who allowed this brand to be shown, the brand itself as a company, and the PR agent they had at the time, all get promotions on the Ethical Fashion Forum web site.

planB4fashion
- Homepage: https://www.facebook.com/planB4fashion



You are invited to an ethical fashion PR masterclass


27.07.2013 16:52
 https://www.facebook.com/planB4fashion/posts/399762653463491 is a link to a fake checklist of techniques to make Chinese and Bangladeshi imports sound more ethical and UK-made clothing harder to talk about. Well the list is fake, but the quotes are real.

Ethical Fashion PR Masterclass
- Homepage: https://www.facebook.com/planB4fashion/posts/399762653463491